Follow the Christmas story (Natwivity) on Twitter
It’s only the beginning of December, and already Natwivity looks set to be the most successful social media project linked to a Christian festival.
The Facebook and Twitter project, which marks the Advent season to tell the Christmas story in the form of tweets, got off to a flying start in its first few days.
The joint project between Share Creative and Tearfund saw record numbers of hits on www.tearfund.org homepage over the weekend of 1 and 2 December.
Most tweets have received 25–30 retweets, with the opening announcement being retweeted 170 times.
‘It’s been an incredible start to the Christmas season, and one of the most successful social media projects we’ve ever been part of,’ says Andrew McCracken, Tearfund’s UK Director.
‘I’m very excited that Natwivity, which has been immensely popular over the last three years as well, is this year brought to life by some beautiful images that we’ve collected from around the world. We hope and pray that the messages and pictures inspire people to use Advent to pray, reflect and wait for the promises of God revealed to us in Christ.’
Natwivity is the brainchild of Huw Tyler of Share Creative, who developed the project and has been running it since its inception in 2009. Huw joined Tearfund’s staff last year, and has brought together the resources and inspiration of both organisations to create a storytelling project that is bigger than ever.
‘I’m pleased that this continues to be one of the most widely shared seasonal social media projects,’ says Huw. ‘The inclusion of photos brings a new realism and we hope that people will once again find connection with this amazing story, beyond the school nativity and mantelpiece figurines.
Follow Natwivity on Twitter: @NatwivityFacebook: www.facebook.com/natwivity